All data, unless otherwise specified, is taken from 2,000 UK respondents aged 18-40 years old who have been swayed by viral trends and products they’ve seen online, as well as those who currently hold, have held in the past, or are considering investing in a range of investment products including high-risk.
The research was conducted by Censuswide and gathered in August 2024. Censuswide abides by and employ members of the Market Research Society which is based on the ESOMAR principles.